The quickest way to get your Google review link is to sign in with the account that manages your Business Profile, search your business name on Google, and select Ask for reviews (some accounts see Get more reviews). Google shows a short link, usually in the format g.page/r/…/review, which opens the review form for your profile directly. Copy it and you are ready to share.
This guide is for owners and agencies who want a link that works reliably on every device. It covers finding the link on desktop and mobile, building one manually from a Place ID, the difference between Place ID, Business Profile ID and CID, the best channels for sharing, how to design a QR review poster, and the Google rules you need to stay within.
How to get your Google reviews link, step by step
- Sign in to the Google account that is an owner or manager of the profile.
- Search your exact business name on Google; the management panel appears above or beside the public profile.
- Select Ask for reviews. A pop-up shows the short review link with options to copy it or share by email, WhatsApp or other apps.
- Copy the link and open it on a phone where you are signed out (or in a private browser window) to confirm it opens the review form for the right location.
- Save it somewhere your team can find it, such as a shared document or your booking software's message templates.
In the Google Maps app, open your profile from the Business area and look for Ask for reviews or Share profile; labels move between app versions. If the option is missing, the usual causes are an unverified or suspended profile, or being signed in to a different Google account. Fix verification first using the verification guide.
Place ID, Business Profile ID and CID explained
Google uses several identifiers for the same business, and support threads and tools often mix them up. Knowing which is which saves time when a link breaks or Google support asks for your profile details.
| Identifier | Looks like | Where to find it | Used for |
|---|---|---|---|
| Place ID | A text string usually starting with ChIJ | Google's Place ID Finder in the Maps Platform documentation | Review links, Maps APIs, rank tracking and reporting tools |
| Business Profile ID | A long number | Profile menu, then Business Profile settings, then Advanced settings | Identifying the profile to Google support and in management tools |
| CID (Maps customer ID) | A long decimal number | Inside some Maps URLs as ?cid= | A direct Maps link to the listing |
| Short review link | g.page/r/…/review | Ask for reviews button | Sharing with customers |
To build a review link manually, find your Place ID with the Place ID Finder and add it to this address: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. This is useful when you cannot access the owner account, or when an agency needs links for many clients. Google notes that Place IDs can change over time, so re-test any printed or saved link at least once a year.
Two mistakes cause most broken links. First, copying the long URL from your browser's address bar while signed in, which may not work for customers. Second, using one link for every branch of a multi-location business, which sends reviews to the wrong pin. Each location needs its own link.
Where and how to share your review link
- Text message or WhatsApp shortly after the job or visit is complete. WhatsApp is the natural channel for many customers in India, the UAE and the UK.
- The thank-you email or invoice email for higher-value or B2B work, where customers have time to write detail.
- Printed receipts, delivery notes and appointment cards, with a QR code and the short link written out.
- A "Review us on Google" button on your website's contact or order-confirmation page.
- Staff email signatures, for businesses where one person handles a client from start to finish.
Keep the message short and neutral: "Hi [Name], thanks for choosing [Business] today. If you have a minute, we'd appreciate an honest review on Google: [link]". Send it to every customer after the service, not only the ones you expect to be happy. Repeat customers do not need a request after every visit; once is enough.
How to design a Google review poster with a QR code
A poster or table card works best where customers wait or pay: a Sydney café's table tents, a Pune salon's mirror sticker, a Toronto dental clinic's reception counter. Google's free Business Profile marketing kit can generate posters and stickers with your review link, which is also the safest way to use Google's branding.
- Generate the QR code from your short review link, not a long signed-in URL, and keep a copy of the original file.
- Size it for the scanning distance. A common rule of thumb is that the code should be roughly one tenth of the distance people will scan from, so a counter card can be small but a wall poster needs a large code.
- Use dark code on a plain light background, leave a clear margin around it, and do not place it over photos or patterns.
- Write a short headline such as "How did we do? Review us on Google" and print the short link beneath the code for people who prefer typing.
- Test-scan the printed proof with both an iPhone and an Android camera, in the actual lighting where it will be displayed.
- Avoid wording like "Leave us 5 stars" or any reward for reviewing; ask for honest feedback only.
Stay within Google's review policies
Google prohibits review gating, which means sending happy customers to Google and unhappy ones to a private form. Satisfaction surveys are fine, but every customer must be able to reach the public review link. Google also prohibits offering discounts, free items or prize-draw entries in exchange for reviews, and reviews from staff, owners or family members.
Avoid asking customers to review on a shared in-store tablet. Many reviews from one device or network can look unusual and may be filtered. Let people review on their own phones, in their own time. Bursts of reviews followed by silence also look less natural than a steady trickle, which is another reason to make the request part of every job rather than an occasional campaign.
Check that reviews arrive and track what works
Google does not tell you which channel produced a review, so track it yourself: note when each channel started, and compare weekly review counts and the length of review text. Text messages often bring more reviews, while emails may bring longer ones. If customers say they left a review but you cannot see it, read why Google reviews are not showing up before assuming the link is broken.
GBP Local Ranker includes a Google ID and review link generator that looks up the Place ID and produces a review link and QR code for each location. The Ask for reviews button in Google gives the same result for a single profile.
Next steps
- Copy your short review link today and test it signed out on a phone.
- Add it to your post-service text or email template so every customer receives it.
- Print one QR card for the point where customers pay or wait, and test it before laminating.
- Plan replies for the reviews that arrive using these <a href="/blog/google-review-response-templates">review response templates</a>.
- For more ways to build review volume ethically, read <a href="/blog/how-to-get-more-customer-reviews">how to get more customer reviews</a>.