Free LocalBusiness Schema Generator — JSON-LD for GBP Sites
Build LocalBusiness JSON-LD with NAP, hours, and services. Copy a ready script tag, validate with Google’s tools, and keep schema matched to your GBP.
Key takeaways
- Schema helps Google connect your website to your Business Profile
- Consistent NAP in schema and citations reduces entity confusion
- JSON-LD is the recommended format for LocalBusiness markup
- Validate markup after publishing to avoid rich-result errors
What LocalBusiness schema does
Structured data spells out your official name, address, phone, hours, and type. That clarity supports local SEO and can improve eligibility for rich results.
Where to paste the code
Add the generated script in your site’s <head> or via Tag Manager. Keep it updated when you change address, phone, or hours.
Frequently asked questions
Is this schema generator free?
Yes. Generate and copy LocalBusiness JSON-LD at no cost.
Do I need a developer?
Basic pasting into your CMS or theme can be done without a developer. Complex sites may want a quick tech review.
Will schema alone rank me #1?
No. Schema clarifies your entity; rankings still need reviews, relevance, proximity, and on-page local SEO.
Which schema type should I use?
Start with LocalBusiness or a more specific subtype (Dentist, Restaurant, etc.) that matches your primary category.
Can I include multiple locations?
Each location should usually have its own page and schema block with unique NAP.
How do I test the markup?
Use Google’s Rich Results Test or Schema Markup Validator after publishing.
Should schema match my GBP exactly?
Yes — name, address, and phone should match your Google Business Profile and citations.
Is JSON-LD better than microdata?
JSON-LD is Google’s preferred approach for most site owners because it is easier to maintain.
Can I add services and areaServed?
Yes when accurate. Over-claiming service areas can create trust issues.
How often should I update schema?
Update whenever NAP, hours, or primary services change.
Related resources
Open LocalBusiness Schema Generator — free for local businesses and agencies.