Free Google Business Profile Audit Calculator
Run a free GBP audit across info, categories, reviews, photos, posts, and SEO signals. Get a health score and prioritized fix list.
Key takeaways
- Audits turn vague “SEO feelings” into a fix list
- Reviews, photos, and categories often move the needle fastest
- Posting cadence keeps the profile looking active
- Re-audit after major changes to confirm progress
Sections that matter
Profile accuracy, review health, visual content, posts/updates, and on-listing SEO cues like services and keywords in description.
Make the audit actionable
Assign each issue an owner and deadline. Ship visible fixes weekly rather than one giant rewrite.
Frequently asked questions
Is the audit calculator free?
Yes.
How long does an audit take?
Usually a few minutes once you have profile details handy.
Is this a Google official audit?
No — it is a best-practice checklist inspired by local SEO standards.
What score is good?
Aim to clear critical issues first; mid/high scores mean fewer fundamentals are broken.
Can I export results?
Copy findings into your notes or CRM; platform plans add richer reporting.
Should I audit monthly?
Monthly or after big GBP edits is a healthy rhythm.
Do photos really matter?
Yes — fresh, relevant photos support engagement and trust.
Are posts required?
Not required, but regular posts signal activity.
Can multi-location brands use this?
Audit each location — issues are rarely identical.
What if I disagree with a finding?
Treat suggestions as guidance and apply judgment for your industry.
Related resources
Open GBP Audit Calculator — free for local businesses and agencies.