Local SEO (Search Engine Optimization) is a highly specialized branch of SEO focused on optimizing a business's online presence to appear in localized search queries (e.g., 'restaurants near me' or 'plumber in Dallas').
Unlike traditional SEO, which focuses on ranking nationally or globally, Local SEO relies heavily on optimizing your Google Business Profile, managing local citations, generating positive customer reviews, and creating localized website content. It is essential for brick-and-mortar businesses or service-area businesses that rely on foot traffic and local clientele.