Google Sites is a simple website builder provided by Google that allows anyone to quickly create internal intranets, project hubs, or basic public-facing websites without writing any code.
While not typically used as the primary website for large brands due to its limited customization and eCommerce capabilities, it is often used by local SEO experts as a strategy to build domain authority. Because Google Sites are hosted on a highly trusted Google domain, creating a 'Google Site' linked to your main business profile is sometimes used as a foundational web-property tactic to establish initial online presence.