Google Business Profile (formerly known as Google My Business or GMB) is a free, essential tool provided by Google that lets business owners control how their business is presented across Google Search and Google Maps.
An optimized Google Business Profile includes the business name, accurate location, phone number, operating hours, website link, customer reviews, high-quality photos, and regular updates (Google Posts). Claiming and heavily optimizing your GBP is the single most important factor for ranking high in local search results and the coveted 'Local Map Pack'.