When someone searches “setting up your business on google”, they are usually comparing local SEO options, ranking tools, or Google Business Profile steps.
Google Business Profile (formerly Google My Business) is the listing that powers Maps, local pack, and the knowledge panel. Setup, verification, categories, and hours all affect discoverability.
Browse the Google Business Profile topic hub for related guides, then use our free tools to act on “setting up your business on google” without guessing.