"keyword heatmap" sits in the Local Rank Tracker cluster — queries about getting found in Google’s local and Maps results.
Local rank tracking shows where a listing appears across a map grid for a keyword — not just a single desktop SERP check. That grid view is how agencies prove map-pack movement week to week.
Use GBP Local Ranker’s free tools to audit the profile, then track movement for searches like “keyword heatmap”.